Learn to Ski and Snowboard Month Beginner Lessons Total Almost 116,000

Contact:  Mary Jo Tarallo | 201-431-6950 | mjt@learntoskianndsnowboard.org

April 2017 - Organizers of the snow sports industry’s Learn to Ski and Snowboard initiative announced that during January 2017, Learn to Ski and Snowboard Month, partner resorts provided nearly 116,000 beginner lessons to children and adults. Thirty-four states have ski/snowboard areas that participate I the initiative to help newcomers learn the sports by taking lessons from professional instructors. 

Since the beginning of the initiative in 2009, resort partners have provided more than 870,000 beginner lessons during January. Most lesson programs consist of lift ticket, lesson and rental equipment. Some programs are free but most require an affordable fee for the experience.

The industry kicked off the 2017 Learn to Ski and Snowboard Month (January) with an attempt nationwide to set a Guinness record for the World’s Largest Lesson. Eighty individual resorts provided ski lessons and snowboard lessons simultaneously throughout the U.S. Organizers are waiting to hear the official result.

The Learn to Ski and Snowboard initiative encourages newcomers to take lessons and post photos of their first-time experience using the hash tag #firstdayfaces. They could win prizes for doing so. According to industry research, the most common reason newcomers have for learning is to spend more time with friends and family members who already take part in the sports.

The initiative also encourages current skiers and snowboarders to help newcomers sign up for lessons and rewards them if they enter the Bring a Friend Challenge. Research also indicates that the majority of newcomers are introduced to skiing and snowboarding through a current participant.

Sponsors for the Learn to Ski and Snowboard (Month)/Bring a Friend initiative are posted on www.learntoskiandsnowboard.org


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