Snow Sports Industry's Bring a Friend Challenge and First Day Faces Promotions Reward Winners


CONTACT: Mary Jo Tarallo | | 202-431-6950


March, 2017 - The Bring a Friend Challenge and #firstdayfaces closed on February 28, 2017 and all winners have been awarded their prizes. The Challenge rewards those who help newcomers sign up for lessons from a pro and #firstdayfaces acknowledges newcomers who post a photo of their first day on the slopes using #firstdayfaces.

Sponsors that provided thousands of dollars worth of prizes for the Challenge were Head Wintersports, Burton, Elan, Lange, Polarmax, Rossignol, Seirus, Transpack and Zeal Optics. In addition, participants qualified for a free, year-long membership in the Mountain Sports Club.

Liftopia, and provided $250 gift vouchers for winning photos. Ski-ring and also provided gift samples for participants.

Most winners are posted or acknowledged at

The Learn to Ski and Snowboard (Month)/Bring a Friend initiative is a collaborative effort organized by the U.S. Snow Sports Industry to increase participation in skiing and snowboarding.

The initiative web site is:

Partners in the initiative, started in January 2009, have introduced nearly 900,000 newcomers to skiing or snowboarding during the month of January – Learn to Ski and Snowboard Month. Resorts, resort associations, national organizations, retailers, reps and media involved in the snow sports industry, support it. 

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